Words Matter - Now More Than Ever

In our daily lives, our Words Matter, and in times of crisis, more than ever. Your success in business, in your relationships and for that matter, all of your endeavors are clearly dependent on the words you choose.

Words can create harmony, build trust, and invite connection. Words can also create uncertainty, doubt, all the way to fear. The choice is yours. What is it that you want to create? Is it fear to gain command and control? Or, is it collaboration, and an environment ripe for greatness, such as creativity, inspiration, and innovation.

The onslaught of new technologies in brain scanning has done more for the understanding of brain function in both stressful and calm situations, then the hundreds of years of psychology and psychotherapy.

What we know now is that the human part of us that is designed for physical survival has shown us what is occurring in the mind and the body.
These mechanisms are scanning the environment for threats 24/7.

Selecting words that offer clarity, sharing thoughts, and feelings versus judgments and implied consequences can up the productivity and contributions to the effort as a whole.

This introduction to the Neuroscience of Language has shown to have incredible impacts to create amazing results. Every leader, business owner, and employee is wired to respond to either approach, withdrawal or defend. One has the ability to help companies survive challenging situations like we are experiencing, and the other is a terminal diagnosis.

A couple of years ago a survey from Deloitte's 7,000 clients globally found over 40% of employees were actively looking or planning to find alternative employment. Now consider that front line employees cost 6 months of salary to replace and middle management the additional costs are estimated at 1-year salary. Imagine, or maybe you have experienced, what happens to your bottom line, each time the door swings open and talent and experience walks out.

This conversation could be your introduction to how a shift in word choice can support your company surviving or potentially thriving in these turbulent times.